Publish four times - with one tool
Matthias
— Reading time: 5 minutes
Today, it is very easy to publish content on the Internet if you want to say something. Take the major platforms Instagram, YouTube and Tiktok and get started. Thanks to the masses of users, the reactions to your publications will not be long in coming. Every like, every follower and every comment makes us happy and spurs us on to keep publishing.
Facebook, YouTube and Instagram have made content creators and influencers really big. Publishing content via these apps and platforms has become easier than ever. Since the like and follow buttons ensure that the reward for your own publication is not long in coming, publishing has become even more fun.
The classic forms of publishing
Outside of the major social networks, there are still platforms that existed before the networks and are still in existence and used today. Classic channels are the website, the blog and the newsletter. These have been around since the Internet was created and are tried and tested and still in active use.
A website can be used to provide general information on a project and a topic and can be accessed at any time via a fixed link. While information via other channels tends to have the character of news, a website has the advantage of offering basic information that does not change for the time being. This is ideal for new prospective customers, as they can find out what they need to know first. Another major advantage is that search engines such as Google and others include the website in their search results and new visitors can quickly find their way to your website in this way.
A blog is actually nothing more than a newspaper on the web - a collection of articles like this one in a classic structure, as we have been used to from newspapers ever since. A blog is also a special form of website because it can be loaded in a web browser and easily opened via a link on any device. This also leads to the advantage that a blog and all its articles are included in search engines. Google and co. are a great friend of the blog because it is simply structured and its text-centred nature makes it very easy for search engines to capture content. This is why thematically relevant search terms quickly lead to your own website.
Receiving news about interesting topics by e-mail in the form of a newsletter - this channel has also existed since the dawn of the Internet and everyone who publishes still absolutely needs it. In the meantime, spam got out of hand in our mailboxes, but we have now got this problem under control to such an extent that our mail apps have become clear again. The big advantage of the newsletter is that it actively sends its content. So you have to do something yourself and call up the blog when you think of it, but you get the latest information directly in your mailbox.
Why you need a blog, newsletter and website
Anyone who publishes on platforms such as Instagram, YouTube or Tiktok nowadays usually gets so much attention that the classic platforms are quickly forgotten or are considered unnecessary. But the exact opposite is the case.
Traditional channels can be used to reach people who are not regularly active on social networks. What's more, your own content quickly gets lost in the mass of news there. If you regularly send out a newsletter and organise your content in blog articles, you will make a professional impression outside of social networks.
It should also be borne in mind that Instagram and Tiktok in particular are proprietary apps whose content is determined by the respective owner companies. These companies earn money from advertising, so their customers are the advertising partners. The products are the content. From the companies' point of view, content creators are actually just tools that create content that can be used to attract advertising partners who pay money to be allowed to advertise. You should definitely think about this point of view. To be more independent, it definitely makes a lot of sense to also publish on other channels.
Modern content platforms have become very visual and video-heavy. Many people are overwhelmed by this type of consumption and have either grown tired of it or it's simply not their style. They would much rather read an article about a topic than watch a video about it. You can reach these people much better with classic, text-based communication channels.
How to publish on the classic channels
Nowadays, there are plenty of providers and tools for creating a blog or website or sending out a newsletter. To be honest, such tools are a dime a dozen and the possibilities that such providers have to offer are almost endless.
So you can go on a search and find the best or cheapest provider with the most features for each publishing channel. You can spend hours and days, even weeks, and there will be something for every budget. In the end, you will have found a handful of providers that appeal to you. You will start setting up accounts and profiles and experimenting with design templates. Step by step, you will try to familiarise yourself with the thousands of functions that each provider has to offer and get to know the peculiarities of each tool.
Or you can use Streusel.
Streusel is a 4-fold super service that not only offers the three publication channels blog, newsletter and website, but also combines them. And it also has an e-mail inbox in its programme.
What makes Streusel better
Streusel has specialised in merging the classic channels of blog, newsletter, website and email. This means you get everything from a single source and enjoy a whole host of benefits as a result.
How does this work? For example, when you write a blog article. This is also created as a newsletter at the same time and you can edit it again before sending it to all subscribers. Or in the blog: Each article contains sign-up boxes for the newsletter so that interested parties can sign up straight away. Or the website: It automatically has links to the blog or newsletter. Or in the inbox: When you write to someone, you can see straight away whether they are also subscribed to the newsletter.
Anyway, the inbox: You get your own e-mail address and can thus separate your publishing activities from your other activities. The inbox has a modern design and groups all messages by contact - as you would expect from WhatsApp and other messengers. This is incredibly clear.
That's the big advantage of Streusel: it combines all four services and offers them in a clearly organised way. You don't have an infinite number of functions, but you don't need them because Streusel concentrates on the essentials. This saves you an incredible amount of time, which you can devote to more important things.
Because at the end of the day, it's all just content, but it should be published as efficiently and with as much fun as possible. Streusel is a very suitable partner for this.
