Why having your own website is still essential today

In a world dominated by social media and apps, you might think that having your own website is no longer necessary. Why should you bother with a website when platforms like Instagram, TikTok or LinkedIn offer millions of users? The answer is simple: your own website is and remains your digital home - independent, flexible and indispensable.

1. Your website is yours

Social networks come and go. Do you remember MySpace or StudiVZ? Platforms change their rules, their design or disappear completely. On your own website, you have full control. Here, you decide how content is presented without being dependent on algorithms.

In addition, a website really belongs to you. You are not at the mercy of the whims of a platform operator and can add, change or delete content at any time.

2. Your professional appearance

Whether you are a freelancer, founder, hobby artist or club - a website conveys professionalism. It is the first impression that many people get of you or your project.

3. Visibility and findability

Search engines like Google play by their own rules. When someone searches for your name, product or service, you want to make sure your website is displayed at the top. With an optimised website, you can ensure that you will be found - without relying on the visibility of your social media profile.

In addition, you can also reach people who are not active on social platforms via your website. These are often the very people who engage more intensively with your content.

4. Flexibility and creative freedom

A website gives you the space to tell your story the way you want to. Whether as a portfolio, blog, shop or info page - you determine the structure, content and layout. You can include text, images, videos, podcasts or downloads.

Compare this to the limitations of an Instagram feed: no way to present long texts in an appealing way, hardly any customisation and the attention span of users is often only a few seconds.

5. Connecting with your audience

With a website, you can build long-term connections with your audience. Combinations of a website, blog and newsletter are particularly effective. A blog gives you the opportunity to regularly share content that offers added value - whether it's tips, stories or behind-the-scenes insights.

A newsletter allows you to stay in direct contact. You reach your readers exactly where they pay the most attention: in their inbox.

6. One-stop shop: your website with blog, newsletter and email

The idea of creating your own website can seem daunting - especially if you think it's complicated and expensive. That's where Streusel.io comes in!

Customer service

Why support via email is the best choice

Mailings

From the beginnings of the newsletter to modern communication

With streusel.io, you can create your own small website in just a few steps, combined with a blog, newsletter and your own email inbox. Everything is kept as simple as possible so that you can focus on what really matters: your content and your audience.

Conclusion: Your digital foundation awaits

A website is not just a must-have - it's the centrepiece of your digital life. Whether you want to sell something, network or simply share your passion: With a website, you make yourself independent, professional and visible.

Start your own website today! With Streusel.io, you have everything you need in one package: a website, a blog, a newsletter and your personal email inbox. You're just a few clicks away from creating your digital home.